A while back during one of my numerous experiences of unemployment, I signed up for various opportunities to review items. I'm still on lots of those lists and many of you have benefited from my numerous reviews of books, sex toys, random accessories, and food!
Well, I received my Influenster Vox Box this month and it was from Godiva chocolate. Now, almost everything I've received in food form to review has been delicious and at a price point I can't always afford or with so much sugar it's not the best food decision or meal replacement. However, Godiva sent their Masterpieces, a new collection of their decadent chocolates in an accessible price point ($4) and at stores such as Target and Walmart.
I know a lot about this "two-tier" marketing approach, where a brand has high point and luxury products and then has another brand that is more affordable. Think of how Old Navy, Gap, and Banana Republic all the same organization/brand but with different price points to reach different customers. It's the same thing happening here and I don't mind it! I know there are going to be folks who have more status and wealth and social capital who will think making brands and luxurious things accessible to others means it's no longer special.
I was once those desegregators. I still am in many places. I am often one of the first people like me: fat LatiNegra queer disabled etc. etc. etc. I know what those looks and sneak peaks of me feel like. I know what mystery the luxury options present and value the gentle way staff provide support without isolation. Now I'm a pro!
When I opened the box I found a paper bag and inside 18-20 individually wrapped chocolates. A dark chocolate, hazelnut chocolate, and caramel chocolate. They were all delicious. I remember growing up with my mom loving the sweetness and luxury of the gold Godiva box that had two tiers of chocolates, a legend with descriptions, and the fun of finding which chocolate matched the image and description to try. My mom would savor these chocolates on special occasions like holidays or her birthday. These are easy to carry, easy to share, and give the perfect taste of deliciousness that will soothe a craving. I'm definitely buying more in the future and you need to pick one up as well!
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